Project Orange Lavaburst

A Fan Favorite Returns

In 2021, we found out that McDonald’s would return a fan-favorite from the 90s to its drink menu: Hi-C Orange Lavaburst, and were asked to create a post that shares the news with fans in a splashy way.

instead of simply delivering the news, we told a story about the @mcdonalds admin lobbying executives on behalf of Hi-C’s fans, by sharing their unhinged pitch deck as a public google slides document. Fans were invited to leave feedback as comments directly in the doc before it went to the “VP of beverages.”

a few hours later we made it official: the presentation was a success, and together, we’d brought back a beloved classic.

role: Creative Director