what would you do?

To truly bring Heineken's adventurous spirit to life, we had to bring Heineken's adventurous spirit to the airport. 

For two days at JFK's Terminal 8, we offered busy travelers the chance of a lifetime – to drop whatever existing plans they had, and immediately board the next flight to a new, more exotic destination. Then, and only then, would they find out what that destination would be. 

Press: Mashable / Adweek / Creativity

Awards: ACIP - Winner - Experimental / Clio - Shortlist / Effie - Finalist / One Show - Merit - Online Film & Video / Webby - Honoree - Viral Marketing / Creativity - Best of Interactive & Integrated 2013

Role: Social Creative / social strategy / COMMUNITY MANAGEMENT / Production Assistant / creeping people out at the airport 

 
Yet another very interesting concept from Heineken, this time in the form of departure roulette. Credits: Heineken Please visit and subscribe to www.youtube.com/MadOverAd to watch more amazing commercials from around the world.
CREDITS Client: Heineken Project: Departure Roulette Agency: Wieden + Kennedy, New York Executive Creative Directors: Scott Vitrone, Ian Reichenthal, Mark Bernath, Eric Quennoy Creative Directors: Erik Norin, Eric Steele Copywriter: Will Binder Art Director: Jared White Executive Producer: Nick Setounski Assistant Producer: Kristen Johnson Account Team: Patrick Cahill, Jacqueline Ventura,

DEPARTURE ROULETTE ROADSHOW

during the viral success of THE FIRST departure roulette, we noticed something. most people claimed the decision was a no-brainer. "of course you take that opportunity." "of course you push the button." "of course, of course, of course." 

so, of course, we found those people and showed up to make them put their money where their mouths...uh...were. their online twitter mouths (of course).

press: creativity / adweek

awards: acip - shortlist - social / acip - shortlist - experimental / cannes - shortlist - cyber / cannes - shortlist - media / cannes - shortlist - direct / one show - merit - social media & viral marketing / webby - nomination - online guerilla & innovation

role: social creative / social strategy / community management / stalking people online