Tweet for a table
Valentine's Day is a lot of pressure, and you need to be prepared. So to make sure even the guys who aren't can still deliver a great date, we made reservations in New York, Chicago, Miami, and Los Angeles well in advance.
Then, we waited...
On the week of the Valentine's Day, we gave them away to Twitter users in desperate need. All they had to do was #TweetForATable.
result: 18 million impressions for a total production + media budget of $0.00.
Awards: Mashies - Finalist - Best Use Of Twitter (Winner: Emoji Band Names)
Role: Creative / Community Manager