spring is weird

#SpringIsWeird is a 12-part microseries made specifically for Instagram, starring Jenny Slate & Paul Dano and Directed by DANIELS. It was the first project to use Instagram video for a weekly series. 

Each 15-second episode highlights spring moments like on-again-off-again rain showers, jockeying for a fading ray of sunshine, or love and romance and all of that, while showcasing the spring line of pants. The spring oddities get weirder and weirder until they discover nothing is what it seems. 😱

Press:  Mashable / Fast Company / Style.com / Creativity / AdWeek / AgencySpy / PSFK / Styleite / Little Black Book / Who What Wear / The Oregonian 

distinctions: Named to Top 5 ads of the week by Fast Company, and most importantly, skewered by Jezebel

Awards: Cannes Silver Lion - Mobile / webby awards - social - best use of video, media - best use of social media

Role: Creative (CW)


campaign case study

All 12 15-second episodes