who's crashing coachella?
Every year it's the #1 question.
And since we had our own surprises lined up at the Heineken House, we decided to fuel the rumor mill on Snapchat, where you could see quick clues about the next act for just a few seconds. If you guessed right, you were in the know before anyone else.
We made Heineken the first beer brand on Snapchat at a time when the platform was even more difficult to operate than it is now.
Awards: Mashies - Finalist - Best Use Of Snapchat
Role: Creative / publishing