Quiet Please

When the U.S. Open gets loud, it’s the umpire’s job to silence the crowd. we wanted to find out if anyone could do it in Manhattan. 

"but he's got that big chair and fancy microphone!" you squeal. 

OK, here you go. Give it your best shot. 

In yet another social experiment, Heineken challenged tennis fans to climb the umpire's chair in the middle of Union Square and do his dirty job – quiet a crowd of rowdy New Yorkers. Anyone able to grab their attention and silence the mob took home two tickets to the Men's Final.

as for the ones that didn't...it was funny to watch them try. 

Press: AdWeek / Creativity

Role: Creative (CW)