Date in a Box 

Proving that I DO know a thing or two about romance just like i told you before, KELLY, i wrote one thousand-million bespoke Hallmark-ish poems for a Valentine's Day gift exchange that let ladies challenge their men to put their gushy feelings on display for everyone to see. 

If he does, the couple can open the box and go on the adventurous date inside – THINGS LIKE IMPROV CLASSES, JIU-JITSU LESSONS AND COUPLE'S TATTOOS. 

result: 2 people actually got tattoos. SO THAT'S A WIN. 

Press: Adweek / creativity / THIS LINKEDIN POST BY A GENTLEMAN NAMED MUSTAHID ALI 

Role: Creative (cw)