would you keep singing?
Carol Karaoke is the holiday-themed followup to Departure Roulette, because why not? it's pretty obvious that beer and karaoke are a pretty good match, making a karaoke party the perfect place to surprise more people with rare opportunities and urge them to say "what the hell."*
so what if, while singing carols with friends, you were suddenly challenged to sing to thousands (and thousands) of strangers? On the Jumbotron at an NBA game, on the TV of every NYC taxi for a week and, of course, on a Times Square billboard. Would you keep singing?**
*See! Holiday theme.
**yes! it does depend on how many beers you've had.
Role: Social Creative / Social Strategy / Publishing